Hi, I’m Melissa 

I turn complexity into workable direction.

I BRING strategy, messAGe, experience, and systems into one coherent path— and build the structure that turns intention into outcomes.

THE RESULT?

EVErythiNG WorkS

TOWARDS WHAT

MATTERS MOST.

VIEW MY WORK

WHAT I DO

I work across strategy, marketing, experience, and systems- diagnosing whats blocking progress and structuring the path forward.

While I’m happy to get tactical, my focus is on making the whole system function as one.

STRATEGY

I define the plan.
Clear priorities, structured goals, and a roadmap that guides what comes next.

MARKETING

I make the message - and the marketing strategy behind it- make sense.
Who it’s for, what you’re saying, and how it shows up — so marketing actually lands.

EXPERIENCE

I shape how your brand is experienced.
Website, content, events, campaigns, and in- person touchpoints that feel like one cohesive story.

SYSTEMS

I make the work easier to do.
Simple, repeatable structures that keep things organized and moving smoothly.

VIEW MY WORK

HOW I WORK

SEE WHAT’S ACTUALLY HAPPENING.

NAME WHAT MATTERS MOST.

BUILD THE STRUCTURE THAT KEEPS THE WORK MOVING IN THAT DIRECTION.

VIEW MY WORK

BRANDS THAT HAVE TRUSTED MY WORK

  • BC Lottery Corporation Logo

    BCLC

  • Intuit Movement Studio

    Intuit movement studio

  • WHISTLER BLACKCOMB

  • Scratch & WIN

  • Lotto 649

    Lotto 6/49

  • CBD PET

  • hendrick's gin

  • Sailor Jerry Rum

  • Lumiere Quality Cannabinoids

  • Alpine Canada Alpin Logo

    Alpine Canada

    Description goes here
  • Whistler Sliding Centre

    Whistler Sliding Centre

  • Whistler Olympic Park

    Whistler Olympic Park

FEATURED WORK

Real examples of how I diagnose what’s blocking performance — then build the STRATEGY, brand, marketing, experiences, and systems that unlock it.

Work spanning brand and marketing strategy, messaging and content, digital strategy, experience design, and systems and operational alignment — from foundational engine building to creative leadership and execution.

  • Intuit Movement Studio — Brand & Experience Engine Build

    Brand & Marketing Strategy · Systems & Operational Alignment · Experience & Creative Direction

    View Case Study

  • Pipsneaks — Omni-Channel Brand & Revenue Engine

    Brand Strategy · Systems & Operational Alignment · Creative & Experience Direction

    View Case Study

  • CBD Pet & Lumiere — Brand, Digital Ecosystem & Creative Direction

    Brand & Marketing Strategy · Systems Alignment · Creative Direction

    View Case Study

  • SME Strategy — B2B Marketing Function & Demand Engine Build

    Brand & Marketing Strategy · Systems & Operational Alignment

    View Case Study

  • BCLC — Product Innovation, Portfolio Strategy & Lifecycle System

    Strategic Direction · Systems & Product Lifecycle Alignment · Product Innovation & Development

    View Case Study

  • Lip Sync Battle — Community Experience & Cultural Brand Engine

    Community Engagement Strategy · Experience & Creative Direction · Event Production

    View Case Study

  • MacLaren Mccann: Chevrolet x Telus world ski & Snowboard Festival

     Brand Strategy · Experience & Creative Direction

  • Whistler Sport Legacies: Multi Business brand integration

    Description goes here

  • Shambhala Music Festival — Creative Direction & Live Experience Design

     Experience & Creative Direction

Make It

WHAT I BRING

01 — Clarity & Diagnosis

I find the real problem fast — the gaps between brand, marketing, and execution — and translate complexity into direction teams can act on immediately.

02 — Strategy That Works

No abstract decks.

I build strategies that fit your constraints, your team, and your actual capacity — so plans don’t die in after presentation

04 — Hands-On Leadership

Director-level strategy paired with roll-up-your-sleeves execution.

I can build the plan and get it out the door.

EXPLORE MY WORK

03 — Cross-Functional Alignment

I align brand, content, digital, and operations so teams stop working in silos and start pulling toward the same outcome.

05 — Outcomes Rooted in Reality

I design strategy around real business objectives and the real audience you serve — ensuring every decision maps to priorities, not vanity metrics or hype.

IN PLAIN TERMS:

If it doesn’t move a business priority or reach your ACTUAL audience, it’s just noise.

I’ll call that out — every time.

CAPABILITIES

I specialize in strategy, customer experience, and experiential brand systems — powered by clear, scalable content and end-to-end execution.

  • Positioning, Messaging & Narrative; Go-to-Market & Campaign Direction; Brand Architecture & Program Clarity; Strategic Problem-Solving; Audience Insight & Segmentation; Business Priority Alignment; Direction, Prioritization & Focus.

  • Storytelling, editorial planning, scalable content systems, multi-channel execution, comms alignment across brand, product, experiential & community-based brand Expression and marketing.

  • Website IA + UX content, SEO fundamentals, cross-functional web builds, audience insight, customer journey mapping, end-to-end experience clarity.

  • I guide teams through clarity, prioritization, and execution — translating vision across marketing, operations, and experience.

    I coach contributors toward higher-quality work and build culture rooted in communication, consistency, and momentum.

  • Building immersive brand experiences — from live events to community programming — through creative direction, narrative design, staging, and cross-functional coordination that brings brands to life.

    Includes work such as:
    • Shambhala Music Festival stage production
    • Lip Sync Battle (annually sold-out, 650+ attendee annual show)
    • Multi-program community events
    • Experience-led programming design

  • Workflow alignment, role clarity, cross-functional collaboration, KPIs and measurement, reporting, optimization tied to real business outcomes.

IN PLAIN TERMS:

I bring strategy, experience, and story together so brands make sense — and people connect with them.

That’s the intersection where I work BEST:

Director-level CLARITY with hands-on execution when it counts.

VIEW MY WORK

MY STORY, iN BRIEF

I work at the intersection of brand, marketing, and operations —

bringing clarity and direction to complex environments across agencies, crown corporations, and creative-LED, CULTURE-FIRST organizations.

→ About me